↗ June 2024
↗ Visual Identity
↗ Strategy
↗ Social Media
↗ Website

Zorg voor innoveren is a launchpad for real change. So in creating a brand identity for them, I had to craft a visual and strategic language that feels open, approachable, and empowering. The platform’s identity must reflect its unique role as a bridge between individual ideas and systemic innovation. It is human-centered, optimistic, and forward-thinking. Every design choice reinforces the platform’s mission: to spark innovation by valuing citizen input.